Q: Why is Digital Marketing preferred over Traditional Marketing?
A: As more or less the whole world has access to internet, businesses find it easy to advertise on digital media as compared to the traditional advertising using newspapers, pamphlets, television ads, radio ads and hoardings. Digital marketing helps to reach to a larger audience.
Q: How profitable will a digital marketing career be?
A: As digital marketing is in demand and even the smallest of businesses are turning towards digital marketing, it is very profitable career option. Also, as the investment is less as compared to other business options, the return on investment is high.
Q: How will IIDM Digital Marketing Certification help me?
A: Any company opts for candidates who have relevant and authentic certifications for the job. As IIDM provides validated certificate for digital marketing it will give you an edge over other candidates.
Q: How does digital marketing work?
A: Digital marketing helps to increase traffic on brand websites that in turn can be converted into sales. There are several platforms where a brand can be marketed to increase the traffic on the website; these being Facebook, Twitter, Google+, Instagram and Youtube amongst others.
Q: How does Google help in digital marketing?
A: Search Engine Optimization on Google is done by using brand specific keywords. When a consumer enters the said keyword in the search engine the relevant websites are suggested as most featured results.